Digital Marketing & SEO
Turning brands into the answer consumers seek.
Search is how people discover information on the internet. Over 60% of total traffic to brand websites is driven by search, and 50% of consumers will visit a store within one day of a local search on their smartphone. In today’s information economy, search engines are the arbiters that determine what answers consumers get to their questions, and it’s critical for any brand to have a strong presence in Search.
SourceA’s Search practice is focused on providing consumers the best content a brand has to offer in the moment they are actively looking for it. Achieving success means looking beyond driving rankings, traffic or direct response conversions. It’s about optimizing the user experience on the search engine results page in alignment with the full digital ecosystem, spanning owned, earned and paid.